TitleCapture: quoting software for US title companies at $4M a year

TitleCapture sells a branded quoting app to title companies in the United States, a business the founder reported at $4M a year in a November 2023 Starter Story interview.

How it started

Alex Samant came from marketing and design, mostly web work, and met his co-founder Kethe while Samant was at a design agency and Kethe was a client. They kept the relationship after Samant left the agency and spent a couple of years building software and web applications for other people before deciding to build a SaaS product of their own. That was 2013, and the company started in October of that year, based in Miami, Florida.

The opportunity came from an existing client: a large title company in Florida — possibly the largest, in Samant's telling — that needed an app to streamline its quoting process. The reasoning was simple. If one title company needed it, others probably did too. So rather than build it as exclusive work for hire, they offered the client a monthly subscription to use it while TitleCapture kept ownership and was free to sign up other title companies. The client agreed.

The build nearly didn't happen. A third co-founder was meant to be the engineer, while Samant handled product and marketing and Kethe handled sales and business development. One month before launch — with an expensive booth already booked at the largest industry tradeshow — the technical co-founder was gone, and Samant wrote the first version himself, learning as he went. It was ready for the tradeshow. He also had to learn the domain from scratch: closing costs, title insurance rates, recording fees, transfer taxes, and the formulas behind them.

What it sells and how it charges

TitleCapture positions itself as a branded quote platform. The title company's own logo, rates and fees sit inside a web app its real estate agents and lenders use directly, instead of waiting on a title company rep. The tool set covers seller net sheets, title quotes and loan estimates, buyer estimates, multiple-offer comparisons, and a rent-vs-buy calculator. There is also order submission with attachments, and tracking of which agents and lenders are generating which estimates, so the title company can follow up first. The homepage describes it as chosen by 1,500+ title agencies nationwide; it was fetched on 2026-09-30.

Pricing is subscription, per month, on an annual term billed monthly, with a one-time setup fee on all plans. Quote overages are priced per additional block of 50 quotes.

Plan	Price	Included
Core	$399/mo	1 state, 1 branch, 1 fee schedule, 1 underwriter; 200 quotes/mo + $75 per additional 50; branded app & widget; seller net sheets & buyer estimates; loan estimates & closing disclosures; unlimited team & client accounts
Core+	$549/mo	Up to 2 additional customizations; 450 quotes/mo + $60 per additional 50; everything in Core
Mid-Market	$699/mo	3 to 5 additional customizations; 700 quotes/mo + $50 per additional 50; everything in Core+; priority support; monthly analytics report
Regional	$999/mo	6 to 12 additional customizations; 1,100 quotes/mo + $40 per additional 50; everything in Mid-Market; dedicated account manager; quarterly business review
Custom Capture	Enterprise, request a quote	Everything in Regional; dedicated account manager; 12+ additional customizations; API & integrations; custom onboarding; SSO

A Website Builder add-on runs $99/mo and is available with any plan. Customizations mix and match across states, branches, fee schedules and underwriters. The enterprise tier is quoted, with allotment and usage terms defined per agreement.

How it got its first customers, and what kept growth going

The first client was that large Florida title company, converted from a services engagement into a monthly subscription. "Partnerships with title insurance underwriters have been and continue to be an excellent client acquisition channel," Samant said.

Paid acquisition came next. Around 2015 the team got good at PPC with high-converting ads, helped by targeting options that have since disappeared — Facebook allowed targeting by employer name and by job title inside title companies, and they targeted people who liked ALTA's page. As those B2B options were removed, spending moved toward Google AdWords and LinkedIn Ads.

Conversion did as much work as the ads. The product needed no migration and no complicated decision, and it arrived already branded. "This helped us close more than 70% of the demos we gave," Samant said. Retention followed the same logic: once a title company has its own app and gives agents access, pulling it back is hard. He put average churn at around 0.7% month over month, with the monthly subscription low enough that one new deal covers a year. He also credits the accuracy and compliance work — handling varied fee schedules and edge cases — as a moat, and says some clients who left for a competitor came back when the competitor couldn't accommodate their fee schedules.

The numbers

Revenue is the founder's own figure from the interview dated 2023-11-20: $300K+ MRR, which he described as close to $4M ARR. That is what he said at that date, not current revenue — nothing published since puts a newer number on it.

At the time of the interview the company had 35 employees and two co-founders, and was bootstrapped, having never taken funding. Samant said profitability sits around 30%, with expenses kept deliberately lean. The official site, fetched 2026-09-30, says 1,500+ title agencies use it; in the 2023 interview Samant described that as close to 10% of the entire title company market. The interview does not state a starting cost. It does state an internal goal: a 2.5x revenue increase over the next three years, which is the founder's target, not a result.

How it compares

The comparisons below come from 1M.chat's analysis of 1,997 businesses with founder-reported revenue in Starter Story interviews from 2015 to 2026. It is a self-selected sample — founders who chose to be interviewed — not a random sample of all businesses, so read it as context rather than a benchmark with statistical weight.

In the Finance & real estate category, 41 businesses reported revenue:

Median monthly revenue: $128K
Share at $1M a year or more: 61%
Median employees: 10
Share started by one founder: 54%
Top growth channels among the 29 businesses with channel information: word of mouth and referrals 55%, organic social media 52%, SEO and organic search 38%, paid ads 31%

Against that category median, TitleCapture's founder-reported revenue is about 2 times the median, and its 35-person team is well above the category median of 10. Its channel mix also differs from the category pattern: the founder named underwriter partnerships and paid media as what worked, with paid ads appearing in 31% of the category businesses that disclosed channels.

What a founder can take from it

Build once, sell many times. If a client asks for a tool, consider owning the product and licensing it rather than delivering it as custom work — that single decision is what turned one Florida title company into a subscription business.

Use partnerships as a zero-CAC channel and as proof. In a market where trust drives the purchase, a recommendation from an underwriter does acquisition and validation at the same time, and costs nothing per lead.

Make adoption boring. No migration, no long decision, no waiting on a demo to see what the thing looks like — if a buyer can picture the product as theirs within minutes, the close rate follows.

Price for retention, not for maximum revenue per account. A subscription low enough that one new deal pays for the year, attached to a workflow agents use daily, makes cancellation awkward. Low churn compounds.

Hire earlier than feels comfortable, and write things down. Samant's own lesson was that founders hold too many hats for too long, and that a management framework — he recommends EOS or similar — would have saved the company years of operating without clear processes or the right people in the right seats.

None of the above is a prediction about anyone's revenue. It is what one bootstrapped company in a narrow industry reported, and the specific choices behind it.

Sources

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure