Home-seller leads for movers, $5.6K MRR: one mover per county

A service emails home sellers in moving companies’ territories and notifies movers when sellers reply. Its $5.6K MRR is verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026.

What it actually sells

The service emails home sellers in a moving company’s territory: “We email home sellers in your territory. They reply, you book the job.” Each email goes out under the mover’s company name and references the seller’s specific property.

How it charges

The site shows flat monthly pricing with no per-lead fees, setup costs, or contracts. Each claimed county is assigned to exactly one moving company, and the site claims 100% territory exclusivity with one mover per county.

Month by month

Monthly revenue as read from the payment provider by TrustMRR, in US dollars, as of September 30, 2026.

Month	Revenue (USD)
2025-10	$4,995
2025-11	$12,090
2025-12	$22,095
2026-01	$16,360
2026-02	$16,683
2026-03	$17,045
2026-04	$11,940
2026-05	$9,415
2026-06	$8,215
2026-07	$7,615
2026-08	$6,320
2026-09	$5,625

Where customers come from

The visible customer-acquisition signal is a request for a sales conversation: “Book a 15-minute demo. We'll show you live leads in your area and exactly how the emails work.” Prospective movers can request a 15-minute demo with local lead samples.

What stands out

Homeowner contacts are verified before outreach: “Every homeowner is skip-traced and email-verified before we reach out.” Movers receive immediate notifications with a responding seller’s details, plus access to a dedicated inbox and weekly campaign performance reporting.

The site claims a 6%+ reply rate, 10,000+ emails sent, 24-hour setup time, and 100% territory exclusivity. It also states that campaigns launch next day and each county is assigned to exactly one moving company.

From the official site

For movers building a steady pipeline

Every homeowner is skip-traced and email-verified before we reach out.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Book the Move's $5.6K MRR is higher than 91% of the 5,602 projects with payment-verified revenue in our dataset; the median across them is $150. Within the “Real Estate” category (108 projects) it is higher than 94% (category median $156). Snapshot: 2026-09-02 to 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

My view is that this needs real work. The buyer is a moving company seeking home-seller leads in its service territory. Distribution would need to reach movers through targeted outreach and direct demonstrations using local lead samples and examples of the email process.

The hard parts include maintaining verified homeowner contact data, personalizing property-specific emails, enforcing one-mover county coverage, and supporting fast follow-up. The business would also need to manage privacy, email outreach, deliverability, and compliance requirements.

Verdict: Needs real work.

One thing to take from it

The offer pairs flat monthly pricing with one moving company per claimed county. Emails go out under the mover’s company name, reference the seller’s specific property, and lead to notifications when a home seller responds.

Sources

Book the Move official website, fetched October 1, 2026
TrustMRR: revenue verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure