Financial education, tools and podcasts: $5.6K a month, self-reported in 2023, free tools

Up The Gains provides financial education, money tools, investing guidance, podcasts and product reviews for people seeking approachable, jargon-free money learning. Its $5.6K a month was reported by the founder in an interview (not independently verified), as of May 20th, 2023.

What it actually sells

Up The Gains provides financial education, money tools, investing guidance, podcasts and product reviews. Its site offers a Money Personality Quiz, Gains App, investing guidance, The Money Gains Podcast and a UK Take Home Pay Calculator.

The site describes its financial support as easy to understand and says it provides “somewhere safe for you to learn about money.” Founder and CEO Sammie Ellard-King is identified as a London entrepreneur with business, marketing and investing experience.

How it charges

Currency amounts appear on the pages, but the product's price could not be identified on the pages we read. The site lists financial education, money tools, investing guidance, podcasts and product reviews without a price tied specifically to the product.

Where customers come from

The visible site signals are money articles, guides and podcasts under “Latest Money Reads & Listens,” plus the UK Take Home Pay Calculator as a free money tool. The site also says “Follow us on socials,” showing a social media presence.

What stands out

The site combines a Money Personality Quiz, Gains App, investing guidance, The Money Gains Podcast and a UK Take Home Pay Calculator. It also features financial and investing commentary and publishes UK Personal Finance Statistics 2026: What 1,679 Brits Told Us, Plus The Official Data.

From the official site

provide somewhere safe for you to learn about money.

get Gains App

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Up The Gains's $5.6K a month is higher than 61% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, demand would come from people who want approachable, jargon-free financial education and practical money tools. The buyer would need a clear reason to use the quiz, calculator, app, podcast or guidance. Distribution would have to come through useful tools, educational content, podcasts and social media, with attention to what each page offers.

The hard parts are regulatory responsibility around financial education and investing guidance, the support load involved in keeping tools and content useful, and competition for attention from other money publishers and education providers. My view is that this needs real work across content, product and trust.

Verdict: Needs real work.

One thing to take from it

One thing to take from it is the product shape: pair financial education with practical tools, a podcast and investing guidance around one money-focused site. The listed revenue figure is reported by the founder in an interview (not independently verified), as of May 20th, 2023.

Sources

Up The Gains official website, fetched October 1, 2026
Up The Gains about page, fetched October 1, 2026
Starter Story founder interview: revenue reported by the founder in an interview (not independently verified), as of May 20th, 2023

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure