AI tools directory, $10K a month, self-reported: task-based search

Toolkitly is a searchable directory where creators pay for reviewed listings that connect their tools with people searching by task. Its $10K a month was founder-reported on the Indie Hackers product page (not independently verified), as of October 2024.

What it actually sells

Toolkitly sells visibility to creators seeking exposure for their AI tools through paid listings in a searchable, human-reviewed directory. Its site shows 731+ AI tools listed and 950+ categories.

Each listing includes a logo, screenshots, pricing information, and a clickable website link. Every submitted tool receives human review before publication.

How it charges

Searching is free. Tool creators pay for one-time listings: Starter at $29, Growth at $49, and Elite at $99. The site says none of the plans renews and that creators can upgrade later by paying the difference. Optional newsletter placement is also sold as a paid add-on.

Where customers come from

Toolkitly publishes guides, comparisons, and AI news. It also offers a newsletter featuring new tools and shows 12,900+ newsletter subscribers. These publishing surfaces put directory content and featured tools in front of people searching for AI products.

Elite listings receive inclusion in a monthly new-tools newsletter. Creators can also buy a solo mention in one weekly send, shown on the site as reaching 12,900+ subscribers.

What stands out

Toolkitly combines human review with task-based organization. The site says every tool is checked by a person before publication and filed under the task it solves. Listings are also checked regularly for changes to pricing, features, and availability.

The site reports a 4.8 / 5 average rating from 1,200+ reviews. Its paid surfaces include standard directory placement, monthly newsletter inclusion for Elite listings, and an optional solo mention in a weekly newsletter.

From the official site

Submit it for review and get in front of people actively looking for what you built.

Describe what you're trying to do — not the tool's name. We match intent, not keywords.

Every submission is checked by hand before it's published.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Toolkitly's $10K a month is higher than 66% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, the buyer would be an AI-tool creator seeking visibility among people searching for tools by task. Distribution would come from directory search activity, editorial guides and comparisons, newsletters, and paid placement. The directory gives creators a defined place to submit products while giving users a task-focused way to browse.

The hard part is the ongoing directory operation. Human review, regular checks of pricing and availability, editorial publishing, and newsletter production create a continuing workload. Other directories and established creator-promotion channels would add competition. Any regulatory requirements would depend on the listed tools and related business activities.

Verdict: Needs real work.

One thing to take from it

Toolkitly connects a free search product with paid listings and newsletter placement. Its differentiator is the combination of human review, task-based organization, and regular listing maintenance. The pages present one clear buyer: creators seeking visibility with people actively looking for relevant AI tools.

Sources

Toolkitly official website, fetched October 1, 2026
Toolkitly pricing page, fetched October 1, 2026
Toolkitly about page, fetched October 1, 2026
Indie Hackers product page: revenue founder-reported on the Indie Hackers product page (not independently verified), as of October 2024

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure