ThemeSelection admin templates and UI kits: $25K a month, self-reported in 2024

ThemeSelection sells coded and designed assets for designers and developers building websites and applications. Its $25K a month was founder-reported on the Indie Hackers product page (not independently verified), as of October 2024.

What it actually sells

ThemeSelection sells admin dashboard templates, themes, UI kits, SaaS boilerplates, and design assets. Its website lists: “Get the best premium & free Admin templates, Themes, & UI Kits built with Bootstrap, Vue, React, & Next.js. Also, get SaaS boilerplates.”

How it charges

The site shows a Summer Big Bundle Sale with “90% OFF,” reduced from $1,329 to $149. It also offers free templates, starter kits, blocks, and component libraries.

Where customers come from

The site displays an active community of users and developers and offers community support through Discord. It reports 301,896 downloads, 270,000 active users, and a community of more than 1.6 million creatives.

What stands out

Products come in coded and designed versions, with support for Bootstrap, React, Next.js, Vue, Laravel, Django, Tailwind, and other frameworks. The site says: “Our products are built with modern frameworks, providing both coded and designed versions to ensure seamless communication between designers and developers.”

From the official site

Get the best premium & free Admin templates, Themes, & UI Kits built with Bootstrap, Vue, React, & Next.js. Also, get SaaS boilerplates.

Our products are built with modern frameworks, providing both coded and designed versions to ensure seamless communication between designers and developers.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

ThemeSelection's $25K a month is higher than 76% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, this needs real work. The buyer is a designer, developer, agency, or creative building websites and applications, and demand must come through communities, search, recommendations, or direct outreach.

The difficult parts are keeping products current across frameworks, documenting each release, answering support questions, and competing for attention in a crowded template market. No specific regulation is identified on the pages provided.

Verdict: Needs real work.

One thing to take from it

A focused product range can address one buyer across several parts of the workflow: coded dashboards, designed versions, UI kits, SaaS boilerplates, and free components.

Sources

ThemeSelection official website, fetched October 1, 2026
ThemeSelection about page, fetched October 1, 2026
Indie Hackers product page: revenue founder-reported on the Indie Hackers product page (not independently verified), as of October 2024

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure