Van life media and guides, $20K a month, self-reported in 2023: starter kit

The Wayward Home publishes media and practical guidance about van life, boat living, RVing, tiny homes, and alternative lifestyles. Its $20K a month was reported by the founder in an interview (not independently verified), as of November 30th, 2023.

What it actually sells

The Wayward Home is a blog and media brand covering van life, sailboat living, RVing, tiny homes, and alternative living. It publishes articles and guides about van life, RV living, boat life, and tiny homes.

The site offers a free van life starter kit and a free downloadable van life guide. It also covers practical guidance for living in vehicles and alternative homes, including making money while traveling full-time.

How it charges

The pages we read do not state a price. The Wayward Home offers a free van life starter kit and a free downloadable van life guide for readers interested in van life, RVing, boat living, tiny homes, and alternative lifestyles.

Where customers come from

The visible site signals are a blog, topic browsing, and downloadable van life resources. Visitors can browse topics covering Van Life, RV Living, Tiny Home, Boat Life, and Make Money, or read recent blog posts.

The site also offers a free van life starter kit, a free downloadable van life guide, and a resource list of van life essentials. The Wayward Home participates in the Amazon Associates program.

What stands out

The Wayward Home was founded in 2017 by journalist Kristin Hanes. The founder says she has lived in vehicles since 2015 and has been living tiny since 2016.

Its content includes a 19-Page Van Life Starter Kit and a resource list titled "60+ Van Life Essentials I Swear By (Get Your Checklist!)" The site also publishes a guide about making money while traveling full-time.

From the official site

The Wayward Home is a blog and media brand founded by journalist Kristin Hanes in 2017, covering van life, sailboat living, RVing, and tiny homes.

The Best Vans for Van Life + Tips

FREE Van Life Guide!

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

The Wayward Home's $20K a month is higher than 74% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

My view is that this needs real work because the buyer is a reader seeking practical guidance about alternative living and travel. The demand is tied to specific topics, so distribution would need to reach people actively interested in van life, RVing, boat living, tiny homes, and related lifestyles.

The hard part is building a steady publishing and resource system while serving readers who expect practical advice. Competition would come from other media and guide businesses in the same subject areas, and regulation is not the main challenge described here, but support load, content depth, and audience trust would matter.

Verdict: Needs real work.

One thing to take from it

My view is that a focused media brand can combine editorial content with free downloadable resources around a defined audience interest. The clearest lesson is to make the subject areas and the resource format easy to understand.

Sources

The Wayward Home official website, fetched October 1, 2026
Starter Story founder interview: revenue reported by the founder in an interview (not independently verified), as of November 30th, 2023

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure