LaunchList waitlist software: $2.1K a month, self-reported in 2022, no code

LaunchList gives product teams hosted waitlist pages, signup forms, referral tools, analytics, and spam protection. Its $2.1K a month was founder-reported on the Indie Hackers product page (not independently verified), as of April 2022.

What it actually sells

LaunchList is pre-launch waitlist software with built-in referrals, hosted landing pages, signup analytics, and spam protection. The hosted page includes custom branding, a signup form, a referral leaderboard, social proof, and SEO settings.

The product tracks over 15 data points for each signup, including location, browser, device, languages, referral channels, and UTM parameters. It also checks emails for spam and can block temporary-email signups.

How it charges

Pricing starts at $0 for 250 contacts, then $29, $89 or $199 a month. Customers can pay monthly or quarterly. The product also offers a prebuilt copy/paste no-code widget that needs no library or dependency.

Where customers come from

Visible product and site signals include plugins, a prebuilt copy/paste no-code widget, documentation, example forms, and a live hosted waitlist demo.

The product page says it has been used by “indiehackers, makers, and founders.” The site also states, “3000+ startups launched their product with LaunchList” and reports that LaunchList has “collected more than 12M+ early users.”

What stands out

LaunchList combines a hosted waitlist page, signup forms, referral rewards, signup analytics, SEO settings, and spam protection. Its referral system can reward users who invite others and move them up the leaderboard.

The hosted page is presented as requiring no code: “Get a fully hosted waitlist landing page with your custom branding, signup form, referral leaderboard, and SEO settings — all without writing a single line of code.”

From the official site

Loved by indiehackers, makers, and founders

Get a fully hosted waitlist landing page with your custom branding, signup form, referral leaderboard, and SEO settings — all without writing a single line of code.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

LaunchList's $2.1K a month is higher than 51% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, demand is clearest with founders, marketers, developers, indie hackers, and makers that need a structured way to collect signups before launching an early-stage product. The buyer would be the person responsible for the launch and its waitlist, with distribution coming from founder communities, product-launch channels, integrations, and direct outreach.

The hard parts would include hosting reliable signup pages, tracking detailed attribution data, controlling spam, supporting custom fields and branding, and maintaining integrations. The hosted demo, documentation, and no-code widget also create onboarding and support work, while established waitlist products and adjacent launch tools create competition.

Verdict: Needs real work.

One thing to take from it

LaunchList packages several launch tasks into one product: a branded waitlist page, signup forms, referrals, analytics, SEO settings, and spam protection. Its free tier starts with 250 contacts, followed by monthly or quarterly subscription pricing.

Sources

LaunchList official website, fetched October 1, 2026
LaunchList pricing page, fetched October 1, 2026
Indie Hackers product page: revenue founder-reported on the Indie Hackers product page (not independently verified), as of April 2022

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure