Performance tracker, $7K a month, self-reported in 2023: self-hosted and cloud

CPV Lab sells self-hosted and cloud performance marketing tracking software for media buyers, agencies, ecommerce businesses, affiliate marketers, and entrepreneurs. Its $7K a month was reported by the founder in an interview (not independently verified), as of February 13th, 2023.

What it actually sells

CPV Lab is self-hosted and cloud performance marketing tracking software. Its stated users are media buyers, agencies, ecommerce businesses, affiliate marketers, and entrepreneurs.

The software tracks campaigns across channels and attributes conversions to the right channel. It also splits tests landing pages and offers, filters bot traffic, and provides detailed campaign statistics, reports, metrics, and data points.

How it charges

An additional CPV Lab license costs $99. The site also provides a free trial through its “Start free trial” link.

Where customers come from

The pages show integrations with advertising platforms through APIs. CPV Lab also comes integrated with major traffic sources and affiliate networks, and sends richer conversion signals back to Facebook, TikTok, Google Ads, and Microsoft through Conversion API integrations.

What stands out

CPV Lab combines campaign tracking, conversion attribution, landing-page and offer split testing, bot-traffic filtering, detailed reporting, and advertising-platform integrations in one performance marketing tracker.

One customer says, “I've been using CPV Lab for over 9 years and it's still my goto tracker.” The product offers self-hosted and cloud versions.

From the official site

The performance marketing tracker for media buyers, agencies and ecommerce who need data they can actually act on.

With CPV Lab you can track your campaigns across all channels, you can attribute conversions to the right channel

I've been using CPV Lab for over 9 years and it's still my goto tracker.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

CPV Lab's $7K a month is higher than 63% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, demand would come from media buyers, agencies, ecommerce businesses, and affiliate marketers who need campaign data for decisions. Distribution would have to come through search, content, integrations, and direct outreach to those buyers.

The hard parts would include tracking reliability, conversion attribution, advertising-platform integrations, split testing, bot filtering, privacy and data requirements, customer support, and competition. A new product would need to earn trust with users who depend on its reports.

Verdict: Needs real work.

One thing to take from it

CPV Lab presents a focused performance marketing tracker with self-hosted and cloud options, campaign measurement, split testing, bot filtering, detailed reports, and advertising-platform integrations.

Sources

CPV Lab official website, fetched October 1, 2026
CPV Lab about page, fetched October 1, 2026
Starter Story founder interview: revenue reported by the founder in an interview (not independently verified), as of February 13th, 2023

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure