WordPress link plugin, $5K a month, self-reported in 2022: AI bulk links

BetterLinks is a WordPress plugin for shortening, tracking, cloaking, and analyzing links. Its $5K a month was founder-reported on the Indie Hackers product page (not independently verified), as of September 2022.

What it actually sells

BetterLinks is an advanced WordPress Plugin For Link Shortening, Tracking & Analyzing. It creates categorized short links with AI, tracks clicks, analyzes promotional campaign performance, and creates branded short URLs using a custom domain.

The plugin scans links on a site and provides reports for active and broken links, recheck options, and instant status updates. A drag-and-drop interface manages the links.

How it charges

The Individual plan is $79 billed annually. BetterLinks PRO also has flexible pricing plans for affiliate marketers, businesses, agencies, and more.

Where customers come from

The website publishes a blog, video tutorials, documentation, a community, a changelog, and support. It also offers an MCP Server for creating and tracking links from ChatGPT or Claude.

BetterLinks is available through WordPress.org, which provides the installation file. The website navigation lists Features, Analytics, AI Bulk Link Generator, AI Link Assistant, BetterLinks MCP, Pricing, and Blog.

What stands out

BetterLinks puts link creation, click tracking, campaign analysis, site-link scanning, branded short URLs, AI-assisted link management, and a drag-and-drop interface inside a WordPress plugin.

BetterLinks is created by WPDeveloper, which focuses on WordPress products. The website states that WPDeveloper serves over 6 million users from 180+ countries around the world.

From the official site

BetterLinks PRO comes with flexible pricing plans for affiliate marketers, businesses, agencies and more

Create multiple short links at once & categorize them with the help of AI to make link management faster and smoother.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

BetterLinks's $5K a month is higher than 58% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

My view is that this needs real work. The buyer shown on the site is an affiliate marketer, business, or agency managing links in WordPress. Distribution would need to reach those buyers through a WordPress product surface, educational content, documentation, and direct support.

The difficult parts would be dependable link tracking, analytics, custom-domain handling, AI-assisted link creation, site scanning, plugin compatibility, and ongoing user support. A new entrant would also need to differentiate the product and maintain a clear acquisition channel.

Verdict: Needs real work.

One thing to take from it

The product connects link creation, tracking, analytics, site scanning, branded short URLs, and AI-assisted management in one WordPress plugin, with a blog, tutorials, documentation, community, changelog, and support around it.

Sources

BetterLinks official website, fetched October 1, 2026
BetterLinks pricing page, fetched October 1, 2026
Indie Hackers product page: revenue founder-reported on the Indie Hackers product page (not independently verified), as of September 2022

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure