- Home
- Case studies
- Case
BackPedal bike theft protection, $30K MRR: 24/7 recovery
BackPedal provides bike and ebike owners with tracking, theft recovery and backup insurance through a subscription. Its $30K MRR is verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026.
What it actually sells
BackPedal provides GPS tracking, theft recovery and backup theft insurance for bikes and ebikes. Its covert GSM, GPS and BLE tracking kit is part of the subscription, with mechanics fitting trackers anywhere in London from 8am to 8pm every day.
Customers call a 24/7 hotline when a bike is stolen. BackPedal deploys recovery agents the same hour and keeps customers updated until the bike is back. If the bike cannot be recovered, backup insurance underwritten by Sundays applies.
How it charges
Annual protection starts from £153, which works out to £12.75 per month, with no credit check or obligation. The price includes the GPS tracking kit, professional installation at a customer's home or office, a 24/7 recovery service and backup theft insurance.
Month by month
Monthly revenue as read from the payment provider by TrustMRR, in US dollars, as of September 30, 2026.
| Month | Revenue (USD) |
|---|---|
| 2025-10 | $32,647 |
| 2025-11 | $61,204 |
| 2025-12 | $51,536 |
| 2026-01 | $87,556 |
| 2026-02 | $75,588 |
| 2026-03 | $43,380 |
| 2026-04 | $76,478 |
| 2026-05 | $57,897 |
| 2026-06 | $51,923 |
| 2026-07 | $108,209 |
| 2026-08 | $55,673 |
| 2026-09 | $55,304 |
Where customers come from
BackPedal publishes real recovery footage updated weekly, links recovery coverage through YouTube and Channel 4 Dispatches, publishes information about tracker technologies and disguises, and sends one short email newsletter each month.
What stands out
BackPedal offers recovery without exclusions: "Even if you forgot to lock up — we still recover your bike." The subscription combines a covert tracker, professional installation, a 24/7 recovery hotline and backup theft insurance.
BackPedal reports a recovery rate above 80% and a typical recovery time of approximately 48 hours: "We've recovered over 80% of bikes reported to us." The site also cites UK bicycle theft at an estimated £330m a year.
From the official site
Trusted by thousands of families, commuters, racers and delivery riders because we do more than just insure…
Recovery with no exclusions Even if you forgot to lock up — we still recover your bike.
We've recovered over 80% of bikes reported to us.
Excerpts from the official website, fetched October 1, 2026.
Where it sits in the data
BackPedal's $30K MRR is higher than 97% of the 5,602 projects with payment-verified revenue in our dataset; the median across them is $150. Within the “Security” category (96 projects) it is higher than 95% (category median $254). Snapshot: 2026-09-02 to 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.
Currency
All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.
Could you build something like this?
My view is that demand would come from owners who want help after a theft, including households, commuters and delivery riders. The buyer needs a tracker, installation, a clear recovery process and insurance that applies when recovery fails.
My view is that distribution would require useful educational content, recovery examples and direct outreach to relevant owners. The difficult parts are manufacturing reliable hardware, coordinating installation, handling around-the-clock support, managing recovery operations and competing with established security and insurance providers.
Verdict: Hard to replicate.
One thing to take from it
My view is that BackPedal combines physical hardware, professional installation, recovery operations and insurance in one subscription. The customer receives a connected product and a service process, while the provider must coordinate each part after a theft occurs.
Sources
- BackPedal official website, fetched October 1, 2026
- BackPedal about page, fetched October 1, 2026
- TrustMRR: revenue verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026
Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure